Jim Caperton spent 28 years as a senior sales executive at Hartz Mountain, manufacturer of pet foods and supplies with increased responsibilities leading to National Accounts Manager for all key food retailers. The last 4 years at Hartz, Jim was General Manager for International sales and marketing for the Americas.
During this career Hartz went from private family business to private equity ownership to foreign ownership to a dual foreign ownership. Four ownerships allowed Jim to see many different approaches to the business.

Also, Jim worked with 8 different CEO’s at Hartz. This experience combined with a high level of curiosity allowed Jim to learn from each of these individuals as Hartz progressed. Lessons learned that serve well today expertise in understanding the product niche to maximize the life and importance of a brand. This involves insightfulness to the market, the importance of social media and the need to have all distribution channels in place.


Jim’s strength is curiosity. He is interested in the psychology of business and what makes a product successful. In examining success, it is critical to understand the people making decisions and how uncertainty can affect decisions. Hire Jim if you are in the early stages of go / no go planning for a product, category or acquisition. Jim is a thinker that will lead the team to consider all options. Jim has a view that good leadership comes from the ability to make good judgements without all the facts being known.