A true partner in your success.
Bruce’s goals are your goals.

Founder Bruce L. Truman grew up on the family farm in rural northwest Illinois just a few miles from the Mississippi River. The family businesses consisted of corn, soybean and pork production as well as a livestock feed manufacturing business.

He was one of the first members of his family to attend college at the University of Illinois. He went on to complete his MBA and began a career in companion animal veterinary sales in Central Florida. Through hard work and a bit of luck he relocated to the New York City/New Jersey metro area to work in brand management for some of the largest parasiticides brands in veterinary companion animal health and the over-the-counter retail space.

From there Bruce got the ‘start-up bug’ and went on to serve as a founding management team member for both a novel parasiticide company and a veterinary SaaS company. Both companies sold to larger organizations where they continue successful operations.

In 2013 Bruce founded BLT Technology & Innovation Group with a goal of taking his knowledge and the collective knowledge of his peers and putting it to work for companies with new technologies and innovations who need to find the right partners.

Bruce is the incoming president of VetPartners, a CATalyst Council board member, and member of the CATalyst Connection technology taskforce. He also co-chairs the AVMA Veterinary Procedural Terminology Council in a collaborative effort to standardize terminology used by companion animal practices. Bruce believes that giving back to the industry that has been so good to him is critically important.