Howard Pickens
Senior Advisor, Pet Channel Strategy
Howard has more than 30 years of experience in sales, marketing, and sourcing in the pet industry, with deep expertise in the Independent Pet Channel. He has held leadership roles at Tetra/Warner Lambert, Hartz, and Lixit Corporation, where he led national and international sales efforts. As founder of Howard Pet Products, he developed innovative, patented products that achieved global distribution.
Today, Howard advises both emerging and established pet brands, helping them expand product portfolios, optimize distribution strategies, and compete successfully in the global marketplace. Known for his product development expertise and strategic market insights, he is a valued resource for companies looking to innovate and grow.