Howard Pickens
Senior Advisor, Pet Channel Strategy
Howard brings over 30 years of experience in sales, marketing, and sourcing within the pet industry, with deep expertise in the Independent Pet Channel. His career includes leadership roles at Tetra/Warner Lambert, Hartz, and Lixit Corporation, where he led national and international sales strategies. Howard also founded Howard Pet Products, developing innovative, patented products distributed globally. Today, he continues to support pet industry growth through his work with Lixit and as a strategic advisor to emerging and established pet brands.