James D. Caperton – Pet Retail expert
Jim brings nearly three decades of senior sales and brand leadership in the pet retail sector. At Hartz Mountain, a leading manufacturer of pet products, he rose to National Accounts Manager for key food retailers before serving as General Manager for International Sales and Marketing for the Americas. Throughout his career, Jim has navigated multiple ownership structures, gaining a deep understanding of diverse business models and strategies.
He is recognized for maximizing brand longevity, leveraging social media, optimizing distribution channels, and developing pricing strategies tailored to market dynamics. Jim’s experience spans import regulations, international market assessments, and consumer behavior analysis. His insights into brand positioning and his ability to align corporate capabilities with market expectations make him a sought-after advisor for brands aiming to compete and grow globally.