Jennifer Musser
Senior Consultant – Veterinary
Jennifer is a results-driven sales and marketing executive with over two decades of experience accelerating growth in the animal health industry. She specializes in developing and executing growth strategies, optimizing channel partnerships, and driving go-to-market plans that deliver measurable impact. Her background spans corporate accounts, distribution, eCommerce, and field sales—bringing a well-rounded, data-informed perspective to every engagement.
Jennifer has held leadership roles at Neogen, CAPInnoVet, Vetstreet, and Bayer, where she consistently delivered double-digit revenue gains, launched new product lines, and built lasting partnerships with veterinary groups, GPOs, and animal welfare organizations. She is passionate about helping veterinary businesses scale by aligning commercial strategy with innovative marketing, seamless field execution, and high-performing team development.